FractAi
Tech-first martech

Growth that follows intelligent patterns.

We are a martech company that combines engineering, AI, and data to turn marketing into predictable revenue. No guesswork, no scattered campaigns, no lock-in to a single platform.

R$0M+
generated for clients
0+
projects delivered
0+
years of combined experience
FractAi team analyzing performance dashboards and real-time data
Executive reflecting on growth strategy

Manifesto

  • Marketing without engineering becomes opinion.
  • Engineering without strategy becomes a forgotten tool.
  • When the two walk together, they become revenue.

We built FractAi for companies that want to stop improvising and start running growth as a system.

Equipe estratégica analisando dashboards holográficos

Tecnologia + estratégia

Onde dados, IA e decisão se encontram

What the market shows

Most companies operate in the dark.

Public data from the world's leading consultancies shows the same pattern. You're not alone, and you don't have to stay that way.

0%

of B2B companies don't measure CAC by acquisition channel.

Source: Gartner CMO Survey 2024

0%

have their martech stack truly integrated with revenue.

Source: Forrester State of Martech 2024

0x

is the growth speed of teams that apply AI to marketing.

Source: McKinsey State of AI 2024

0%

of media investment is wasted due to lack of measurement.

Source: Nielsen ROI Report 2023

Our trajectory

Built cycle by cycle, with measurable results.

  1. Origin

    Fractal + AI

    Three partners unite engineering, strategy and media in a single model.

  2. Milestone 1

    First US$2M

    First client cycle exceeds US$2M in attributed revenue.

  3. Milestone 2

    Applied AI

    Proprietary models begin optimizing media, scoring and content.

  4. Milestone 3

    Multidisciplinary team

    Engineering, data, design and media operating in the same squad.

  5. Today

    IMPACT manifesto

    Every delivery measured by direct impact on CAC, LTV and revenue.

Sala de orquestração de IA com múltiplos monitores

Orquestração de IA

Sistemas que aprendem, escalam e entregam

Quem somos

Uma martech construída para crescimento empresarial.

A FractAi une tecnologia, IA, comunicação, estratégia, marketing e dados em um único modelo operacional. Não vendemos campanhas isoladas — desenhamos sistemas de crescimento.

Nascemos da união entre Fractal + AI, porque acreditamos que o crescimento sustentável segue padrões inteligentes: estruturas que se repetem, se adaptam e escalam, assim como os fractais na natureza.

Somos liderados por três sócios que, juntos, já geraram mais de R$ 100 milhões em receita para seus clientes, atuando na interseção entre tecnologia, marketing e design.

Time FractAi em planejamento

Cultura de execução real

Nossos consultores e engenheiros não apenas entregam código ou relatórios; eles vestem a camisa do seu projeto para garantir que cada automação e cada linha de IA resulte em caixa.

Parceria Próxima
Tecnologia Humana

Foco em resultado

Cada entrega é medida por impacto real em CAC, LTV, margem e receita.

Mentalidade tech-first

Engenharia, IA e automação como base de toda decisão de marketing.

Parceria real

Trabalhamos como extensão do seu time, não como fornecedor distante.

Quem está por trás

Estratégia

Growth, CRO e negócios — desenho de funis, ofertas e prioridades.

Tecnologia

Full stack, IA aplicada e data engineering para produtos e operação.

Performance

Mídia, BI e analytics conectados aos dados de receita.

Diretrizes de marca & identidade

Brandbook essencial — a identidade em prática

Estratégia, identidade e aplicações da FractAi em um único documento: posicionamento, método, voz, assinatura, cor, tipografia e direção de arte.

  • Essência, posicionamento e promessa
  • Portfólio e famílias de solução
  • Método Fractal Human Growth
  • Voz, mensagens e critérios de escrita
  • Assinatura, reserva e reduções mínimas
  • Cor, tipografia e direção de arte

Edição 02 / 2026 • PDF • 6,5 MB

Documento oficial

Brandbook essencial FractAi

Edição 02 / 2026

60s micro-action

How mature is your company's martech?

5 quick questions. No sign-up. Instant result.

1 of 5

Do you know your CAC by channel over the last 90 days?

How we think

Five pillars that form our method.

Diagnosis

We understand the real funnel, not the ideal one. We find the dominant bottleneck.

Engineering

We build the data infrastructure, integrations, and automations.

Applied AI

Models act where they deliver returns: scoring, creative, attribution.

Performance

Media connected to revenue, with weekly review and clear hypotheses.

Compounding

Each cycle delivers learning that reduces cost and increases margin.

Micro-action

Where is the bottleneck in your operation?

Rate each axis from 1 to 10. We'll show you where to focus first.

Free material

FractAi Martech Playbook

The step-by-step we use to diagnose, integrate, and scale marketing operations in 90 days.

  • 27-point audit checklist
  • Dashboard templates by persona
  • Attribution frameworks we use
  • OKR models tied to revenue
Get the playbook by email

Material exclusivo

FractAi Martech Playbook

Mãos digitando com fluxos de automação sobrepostos

Automação que gera receita

Cada processo conectado ao seu pipeline

Consolidated result

Average of the last 12 projects.

We compared the 90 days before and the 90 days after the start of the FractAi cycle. Indicators normalized on base 100.

CAC reduction

Before100
After58

-42%

ROAS increase

Before100
After238

+138%

Incremental revenue

Before100
After312

+212%

Internal aggregated data. Individual results vary by market, operation maturity and investment.

Micro-action

How much can your revenue grow in 90 days?

Adjust the numbers and see three projection scenarios.

$800
300
4%
Estimated revenue / month
Today$9,600
Conservative +15%$11,040
Realistic +35%$12,960
Aggressive +70%$16,320

Estimate based on the average of similar projects. No individual guarantee of results.

Micro-action

Are you ready to scale with method?

  1. 1. Do you have a product or service already validated in the market?
  2. 2. Do you have a minimum monthly budget of US$3,000 for media + operations?
  3. 3. Do you have someone internally to follow the weekly cycle?
  4. 4. Do you accept sharing revenue data to measure real ROI?
  5. 5. Are you willing to trade shortcuts for a measurable method?

Our commitment

No risk for you. All the risk is on us.

Zero risk

Satisfaction guaranteed

If at the end of the cycle you're not satisfied with the consulting, you don't pay. No fine print.

Real commitment

Double guarantee

Applied everything we recommended and got no results? We refund R$5,000 in additional consulting so you can keep moving.

Exclusive report

Industry benchmark 2026

Compare your KPIs with your industry average: CAC, ROAS, average ticket, conversion rate, and sales cycle.

  • Data normalized by size and segment
  • Comparison by acquisition channel
  • Outlier and trend alerts
  • Recommendations by maturity tier
Get the benchmark by email

Material exclusivo

Industry benchmark 2026

Frequently asked questions

Everything you need to know before we talk.

Next step

Ready to turn marketing into predictable revenue?

Free diagnosis, no commitment. Within 24 business hours, our team gets back to you with the next steps of your cycle.

Get my diagnosis